Love Aaj Kal is showing a great performance across all multiplexes. The film is being screened in 20, 23, 25, even 28 shows everyday at prominent multiplexes, which is a record of starts! The first day business was huge across multiplexes, although the single screens weren't as strong [expectedly]. But surely the film is going to be a big hit, since most of the income comes from multiplexes these days.
The audience feedback for the movie is positive and the opening weekend is expected to be humungous. In fact, the first weekend numbers of the film should easily find a place amongst the biggest openers ever. Another advantage was the Raksha Bandhan holiday on Wednesday [5th August], which added an extra revenue to the booty.
Love Aaj Kal has amounted to Rs.42 crores to its producers [Saif Ali Khan and Dinesh Vijan] and with P & A costs included, the final cost works out to approx. Rs. 48 crores [for Eros]. A major chunk of business is expected to be recovered from the domestic market, while Overseas is expected to be huge as well. In fact, the Thursday night shows in Pakistan were bigger than that of Kambakkht Ishq. Even UAE was higher than Kambakkht Ishq, where Love Aaj Kal collected approx. 6,50,000 Dirhams on its first day.
Still, the response is awaited from U.K. and U.S.A. . .
